TomTom AmiGO

Design Manager & Lead Designer
2020 - 2023

Project Overview

Crafted by industry giant TomTom, AmiGo stands out in a crowded field. Offering global traffic and speed camera coverage, plus TomTom's signature navigation experience, it's the go-to choice for nearly 1 million active users worldwide.

As an R&D tool for TomTom, AmiGo isn't just about navigation—it's about shaping the future. During my tenure as manager and team lead, I spearheaded efforts to align design direction with company priorities and deliver an exceptional user experience.
‍
IOS
Android

‍

My Contributions

Maintained a 4.5-star rating on iOS and Android app stores through customer-centric design
‍
Led a dynamic team of 6 designers and 2 researchers, driving quality and insights

Led efforts to manage AmiGO app presence in both Android and iOS app stores with marketing visuals and design direction
‍
Managed design projects and fostered stakeholder alignment across the company
‍
Pioneered new initiatives for AmiGo, including expanding into EV functionality.

‍

Design leadership

Planning and execution of design

During the lockdown, I stepped up as the team's rock, keeping us organized and focused on our goals. Here's a sneak peek into how I rallied everyone together and kept the momentum going.

Conceptual direction

AI & EV functionality

Check out these videos showcasing how I turn concepts into reality! Crafted collaboratively with the team, they're instrumental in securing stakeholder buy-in for exciting new product ideas identified by the AmiGo team.

The AmiGO's

The work samples on this page were a team effort with contribution from the awesome team I had the pleasure of managing and leading.
‍
Cindy Rodriguez,Tim Standing Miaka Chen Maryna Akolzina

‍