Hello,

With over thirteen years of experience as a Product Designer, I have honed my expertise in the mobility sector, including a decade at TomTom. I have successfully led and managed design teams across both corporate and startup environments, driving innovation across a wide range of platforms, devices, and use cases. From concept to execution, I have overseen the design of zero-to-one products that push the boundaries of user experience.

While I call Amsterdam home, my heart belongs to both this vibrant city and my hometown of London. When I'm not immersed in pixels and wireframes, you'll find me indulging my passions: cooking, cars, running, music, and family time. Let's connect and share stories!

👊

Experience

Staff Product Designer
TomTom

June 2023 - Present

Leading EV UX design direction for automotive customers of TomTom’s flagship navigation platform, both mobile and in-car.

Design Manager
TomTom

Apr 2020 - Jun 2023, Amsterdam

Lead design and team manager for consumer mobile navigation applications and Mobile Developer Experience design team.

Lead UX Designer
QWIC E-Bikes

Jan 2019 - March 2020, Amsterdam

E-bike digital experience for mobile app and digital cockpit. Leading in creating value proposition design.

Lead Designer
Chama

Nov 2017 - Dec 2018, Sau Paulo & Amsterdam

On demand gas ordering app in Brazil. End to end interaction and UI design for gas consumer, gas reseller and driver apps

Senior UX designer
TomTom

Aug 2014 - Oct 2017, Amsterdam

Projects ranging from sports watches, taxi ordering services, driver AI tools

Want to get in touch?
Drop me a line!

I look forward to hear from you

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