TomTom AmiGO

Design Manager & Lead Designer
2020 - 2023

Project Overview

Crafted by industry giant TomTom, AmiGo stands out in a crowded field. Offering global traffic and speed camera coverage, plus TomTom's signature navigation experience, it's the go-to choice for nearly 1 million active users worldwide.

As an R&D tool for TomTom, AmiGo isn't just about navigation—it's about shaping the future. During my tenure as manager and team lead, I spearheaded efforts to align design direction with company priorities and deliver an exceptional user experience.
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IOS
Android

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My Contributions

Maintained a 4.5-star rating on iOS and Android app stores through customer-centric design
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Led a dynamic team of 6 designers and 2 researchers, driving quality and insights

Led efforts to manage AmiGO app presence in both Android and iOS app stores with marketing visuals and design direction
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Managed design projects and fostered stakeholder alignment across the company
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Pioneered new initiatives for AmiGo, including expanding into EV functionality, CarPlay and Android Auto support.

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Design leadership

During the lockdown, I stepped up as the team's rock, keeping us organized and focused on our goals. Here's a sneak peek into how I rallied everyone together and kept the momentum going.

Conceptual direction

AI & EV functionality

Check out these videos showcasing how I turn concepts into reality! Crafted collaboratively with the team, they're instrumental in securing stakeholder buy-in for exciting new product ideas identified by the AmiGo team.

The AmiGO's

The work samples on this page were a team effort with contribution from the awesome team I had the pleasure of managing and leading.
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Cindy Rodriguez,Tim Standing Miaka Chen Maryna Akolzina

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