QWIC

Lead UX Designer
Project Overview
QWIC, a pioneering e-bike manufacturer in the Netherlands, embarked on an ambitious journey of digital transformation. Stepping into the fold, I joined forces with the team to propel them forward.
My Contributions
Crafted a visionary cockpit concept.Orchestrated team expansion, including the addition of industrial design expert Sam Broadbent.
Spearheaded stakeholder alignment sessions to forge a unified understanding of our target customer and product alignment.
Delivered intricate designs for the e-bike cockpit, spanning both mobile application and digital cockpit experiences.

Starting point

Defining the problem
First step for me was to define what the main issues were with the digital experience, as a result I defined five objectives for the Digital transformation project:

1. Reduce reliance on 3rd party suppliers.
2. Unify technology components across the range.
3. Improved and unify UX, aligned with the QWIC brand.
4. Improved customer support experience.
5. A foundation upon which we can build user-focused features.

Who were we targeting? 

Defining the product
In a quest to steer QWIC towards success, we embarked on a journey to solidify our customer segmentation, define our ultimate North Star, chart our path forward, and seamlessly integrate our technology roadmap with our bike roadmap.

My Contributions:
Orchestrated a series of workshops aimed at achieving alignment.
Leveraged facilitation skills to guide stakeholders through the alignment process.
Produced impactful posters and artifacts to visually communicate our unified vision and roadmap, ensuring all stakeholders were on board with a singular direction

Cokpit UX vision

Delivering the experiences
Collaborating with a diverse team of engineers spanning mechanical, mobile, backend, and embedded domains, I spearheaded the delivery of a visionary project aimed at crafting an end-to-end delightful experience for QWIC's diverse customer base.

E-Bike Cockpit

E-Bike Cockpit UI

Visual language

E-Bike Companion App